TeleGeography's latest consumer survey research has found that 30% of US residential broadband subscribers have never heard of voice-over-IP (VoIP) telephone service. This is a crucial point for providers to consider, as TeleGeography's research also reveals a strong, positive correlation between familiarity with VoIP and likelihood of subscribing. People who are already familiar with VoIP are 50% more likely to subscribe than those who are unfamiliar.

The survey of 1,500 households, conducted as part of TeleGeography's new US VoIP report, also covered price sensitivity and service concerns.

Some of the key findings include:

52% of online households said they were likely to subscribe to a flat-rate VoIP service package if it was priced at USD30 per month

Only 30% of online households were likely to replace their existing landline phone with VoIP if automatic 911 services were unavailable in the VoIP package

76% of online households said they would completely replace their existing phone service if they subscribed to VoIP

Many of the most likely VoIP subscribers are also considering wireless substitution for their home phone line as well.

upay ¶ 6:34 PM

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